With so many new cosmetic ingredient products on the market, it's crucial to make sure your product gets noticed. The Innovation Zone at in-cosmetics Asia offers the perfect platform to ensure your latest innovative product remains in the spotlight. There's also an opportunity to demonstrate how your new ingredients can added to a formulation. This allows visitors to test your product and see how effective it is, allowing them to draw their own conclusion in their own time. Your product and formulation will also be featured in our free Innovation Zone Guide, so your latest invention really will get the publicity it deserves.
Finally, our research reveals that 75% of visitors to the 2012 show visited the Innovation Zone and 78% thought it helped them to identify new products at the show. If you want your products to stand out then make sure they're featured in the Innovation Zone.