Asia-Pacific cosmetic manufacturers flocked to Bangkok as the show attracted a record high of 8,782 unique visitors - an increase of 17% on 2015. Among the attendees were senior scientists and R&D representatives from the likes of Amore Pacific, Amway, Beiersdorf, Coty, Procter & Gamble, Rohto Pharmaceutical and Unilever.
International (non-Thai) visitor numbers were also up by 18% vs last year, and represented 34% of the total attendee figure. Over the three days, 2,951 visitors travelled from 76 non-Thai countries, including Malaysia, South Korea, China, the Philippines, India, Indonesia and Japan. The event was focussed on doing business and creating new partners and networks.
This year’s event had the R&D cosmetic manufacturing community at its heart. The new ‘Spotlight On’ feature focused on the hottest cosmetic trends, such as anti-pollution and halal, while the essential, centrally-located Innovation Zone showcased 41 newly launched ingredients. 14 out of the 15 experts presenting marketing trend sessions were new – giving fresh perspectives on existing and emerging trends.
in-cosmetics Asia 2017 will mark the event’s 10th anniversary and will take place at BITEC, Bangkok from 31 October-2 November 2017.