Be inspired by our Innovation Zone
One of the most popular features of our show, the Innovation Zone, showcases brand new, innovative personal care products.
The Innovation Zone highlights raw material products which will either be launched at the show or in the eight months before, allowing visitors to gain inspiration for their next product formulations.
The popularity of this zone, demonstrates the importance of new ingredient and service launches in the beauty industry particularly in this region. This unique attraction invites its guests to explore the following three engaging elements: