Serisoft®

The Innovation Company

Stand:
  • FP17
The Innovation Company® has developed, manufactured and offered a comprehensive and functional range of innovative cosmetic raw materials for 25 years. Originally The Innovation Company®, back then k...The Innovation Company® has developed, manufactured and offered a comprehensive and functional range of innovative cosmetic raw materials for 25 years. Originally The Innovation Company®, back then known as Creations Couleurs® was specialized only in colour cosmetics. Since then the product range has grown also to sun care and skin care, and hence we have developed two new divisions along with Creations® Couleurs; Creations Solaires® and Creations Soins®. All three divisions offer constantly new innovative raw materials and they operate under the brand The Innovation Company®.More

Serisoft®

Serisoft® is a range of colour composites based on sericite and various surface treatments. Serisofts® are also available without the colourants. The non-coloured Serisofts® can be used as texturizers and fillers in formulations containing Serisoft® colours. Serisofts® have a soft and smooth skin feel. Sericite is a mineral with similar shape and composition as muscovite mica, but in comparison with traditional mica based composites, Serisofts® give softer and more transparent application and they appear whiter. Serisoft® products are platelet shaped particles giving good skin adherence. As the particles are platelet shaped and sized between 5-15 microns, Serisofts® provide a matte appearance upon application.

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