Over 50% of consumers in Asia Pacific perceived their hair to be damaged and are looking for products to improve their hair health. CRODAZOQUAT™ MCC has been developed to provide superior conditioning, improving the appearance, feel and manageability of hair of any ethnic origin. It is proven to be especially effective on damaged hair, particularly where the hair has been subjected to harsh styling processes. Crodazoquat MCC can be used as an alternative to TMS or TMC as it demonstrated performance advantages over both in many attributes. With 70% activity level, it also provides a competitive cost in use. With broad global regulatory acceptance, Crodazoquat MCC is the perfect choice for your next global conditioner.