Developing beauty in a world of emotions

Developing beauty in a world of emotions

30 Oct 2018, 14:00 - 14:45

Marketing Trends & Regulations Theatre
Language:
English

Self-care is becoming a critical concept in consumer lifestyles; consumers, today, are starting to look for ways to enhance their mood and feelings through products and services. This new need is challenging the beauty industry to introduce creative innovations that meet consumers’ basic beauty needs while addressing their moods as well as emotional health and healing.

The growing interest in emotional self-care will have an outsized influence on beauty products in terms of language and ingredients. As beauty routines transform into self-care, emotional benefit claims will become a universal offer and will appeal across demographics, reaching the various beauty categories.

Join Mintel to see, touch and feel the latest and most innovative beauty products that are not only meeting the beauty needs of consumers, but are also enhancing their moods through all senses. Come and identify the opportunities in this unique space, and develop your brand’s beauty emotions and language.

Contributors

  • Sharon Kwek

    Speaker

    Senior Innovation & Insights Analyst, Beauty & Personal Care, Southeast Asia Region

    Mintel

    Sharon brings eight years of experience in the FMCG industry, helping manufacturers, retailers and brand owners to develop their beauty businesses in...

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