How To Translate Future Trends Into Innovation

How To Translate Future Trends Into Innovation

07 Nov 2012, 14:00 - 14:30

Marketing Trends Theatre

English (United Kingdom)

Antoinette van den Berg is a trend forecaster who translates future trends into innovation for raw

material suppliers and cosmetic producers. van den Berg will explain how she translates future

trends into new markets, new applications, innovative products and B2B marketing trend


Trend Focus:

The Trend focus will be on Men’s Make Up, Colors, Effects and the end of Anti Aging

How to translating Future Trends:

How can companys translate future trends, based on their identity, products and production

techniques, into innovation.

3 Cases:

Van den Berg will illustrate how to translate the above mentioned future trends into innovation for

a raw material supllier a color cosmetic producer and a company who is dealing with care

cosmetics products or ingredients.


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