Exhibitor Workshop

  • From consumer insights to breakthrough innovation

    Why should you attend this course?

    As a manufacturer, it’s not easy to determine where to start or how to go about creating breakthrough innovation from consumer insights. Who should be involved? When is the right time? How do you go about it? How do you generate BREAKTHROUGH ideas? How do you test innovative ideas which consumers don’t know they need?

    These and many other questions are answered by Flying Fish Lab in this high intensity knowledge packed workshop, with an opportunity to experience hands-on exercises that will make learnings very useful and applicable to your job.

  • What will you learn?

    Setting up for innovation
    • Innovation in context.
    • The impact of innovation or lack of it.
    • Understanding what your market really is
    • The importance of having a Point of View and a Brand

    Avoiding some of the pitfalls
    • Company and/or Marketing myopia
    • Real innovation vs. perceived innovation
    From Insights to Breakthrough Innovation: how to go about Controlled Disruption
    • The Innovation Brief & the team
    • Consumer Insights, not observations or facts
    • Insight Generation as a way to identify opportunities for Innovation
    • How to think outside the box: Intelligent Naivety & Crowdsourcing
    • Idea Hacking: insights, ideation, co-creation & concept writing
    • Hands on Challenger Thinking exercise
    • Exploring the implications: Greenhousing and the incubation of Innovation Concepts
    • Innovation testing, Measuring Market potential (e.g.in B2B)
    • Brand centric Innovation vs. Consumer centric Innovation
  • Who will be presenting?

    Presented by Flying Fish Lab, an Open Innovation Consultancy that focuses on delivering breakthrough innovation through a proprietary approach.

    Their Singapore based team has extensive experience with global blue chip companies in Beauty and Personal Care like P&G, Unilever, Estée Lauder, Beiersdorf and many more...

  • Who should attend this course?

     
    This course is designed to help all functions involved in Innovation. From R&D, to more Innovation centric roles, from Heads of Innovation to Market Insights Managers, Innovation Managers to Portfolio/Segment Directors, and all those whose role is to drive or support the company’s innovation efforts.

    Useful information

     
    Monday 30 October (the day before the show opens) at 15:00 - 17:00
    BITEC, 2nd floor, Room 216
    Coffee break included

    FREE TO ATTEND so long as you reserve your place:

  • Reserve your seat

    The Exhibitor Workshop is 100% free to attend but is only open to exhibitors at in-cosmetics Asia.

    Reserve your seat

    Order your exhibitor badges

    Order your exhibitor badges online before 24th October.


    Order your exhibitor badges

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