Innovation Zone

  • Be inspired by the Innovation Zone

    One of the most popular features at the show, the Innovation Zone showcases brand new personal care products.

    The Innovation Zone highlights raw materials and technologies which will either be launched at the show or in the eight months before, allowing manufacturers to gain inspiration for their next product formulations.

    This unique attraction invites its guests to explore the following three engaging elements:

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  • Latest Product Launches

    Here you will discover the latest ingredients, raw materials and services, all of which will be launched at the show or within the eight months preceding, giving you the insight you need to get ahead of the competition.

    Formulation Displays

    Testing a product and its effectiveness is very advantageous, especially when there are a multitude of new ingredients on display. A select number of exhibitors invite you to test out their formulations and see how they were made.

    Mintel Live Demonstrations

    These demonstrations are delivered by the Mintel Beauty & Personal Care team, who demonstrate innovative finished products with unique qualities. See, touch and test the latest concepts at their daily demonstrations.

  • When are the live demonstrations?

    The live Mintel demonstrations take place twice a day on the Innovation Zone and are free to attend: daily at: 11:00 - 11:30 and 14:00 - 14:30

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    What else is happening?

    As well as the Innovation Zone demonstrations, there are many other areas of in-cosmetics Asia to discover. Explore a range of of areas, zones, labs and activities.

    More show areas

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