Mintel Live Demonstrations

  • DEVELOPING BEAUTY IN A WORLD OF EMOTIONS

    See Beauty, Touch Beauty, Feel Beauty

    Each year Mintel host a series of presentations at the Innovation Zone. This year they discussed how the growing interest in emotional self-care will have an outsized influence on beauty products in terms of language and ingredients. As beauty routines transform into self-care, emotional benefit claims will become a universal offer and will appeal across demographics, reaching the various beauty categories. 

    Visitors joined Mintel to see, touch and feel the latest and most innovative beauty products that are not only meeting the beauty needs of consumers, but are also enhancing their moods through all senses. As well as identifying the opportunities in this unique space, and develop your brand’s beauty e options and language.

    Information regarding the 2019 presentations will be released in Summer 2019.

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