Marketing Trends 2017

• Market Trends and Regulations

  Get insight into the latest industry trends, facts, figures, market analysis and research data, as well as the latest regulatory changes affecting personal care manufacturing.

  Download the marketing trends presentations 2017
• Day 1

  11:00 - 11:45

  The rise of indie brands and the impact on Asia Indie brands are emerging around the world, inspiring homegrown brands within Asia to pave their ways into the global scenes. Mintel looks into the key indie brands actively playing out in the beauty space, what the key takeaways are and the impact it will have on Asia. Speaker: Sharon Kwek, Senior Innovation & Insights Analyst, Beauty & Personal Care, Southeast Asia Region, Mintel

  12:00 - 12:45

  Maximising efficacy from your whitening, sunscreen and anti-pollution formulations Attend this presentation to find out how to overcome the formulating issues, competition and efficacy challenges that are faced with these very important and popular product categories. Speaker: Belinda Carli, Director, Institute of Personal Care Science

  13:00 - 13:45

  Improve customer experience (CX) through chatbots and mobile chat apps In this session, HappyMarketer will share a framework supported by regional and global case studies that you can refer to holistically embrace and integrate mobile to improve your customer's experience and drive profitable growth in your business. Speaker: Prantik Mazumdar, Managing Partner, Happy Marketer

  14:00 - 14:45

  Identifying opportunities in colour cosmetics in Asia Pacific Although North America led the sales of colour cosmetics in 2016, Asia Pacific is set to overtake North America as the largest market in the coming years. Join Euromonitor in uncovering key insights into the colour cosmetics industry and discover opportunities in this fast-growing segment. Speaker: Sunny Um, Research Analyst, Euromonitor International

  15:00 - 15:45

  Spotlight on natural extracts This must-attend presentation will look at some of the hottest trends in the category, while also considering which parts of the world these often exotic ingredients are being sourced from. The presentation will also look at how companies are incorporating biotechnology into natural extract production, while also implementing programmes that ensure raw material suppliers are ticking all the right boxes. Speaker: Gary Scattergood, Editor-in-Chief, Cosmetics Design Asia (William Reed Business Media Asia)

  16:00 - 16:45

  Diversity and potential of personal care ingredients: Southeast Asia vs. rest of the world During Kline’s presentation, you will learn about the unique features of the personal care ingredients market in Southeast Asia and its similarities and differences with the other key regional markets, focusing on industry trends, end-user preferences, and emerging opportunities for cosmetics manufacturers. Speaker: Kunal Mahajan, Project Manager, Kline

  17:00 - 17:45

  How to create breakthrough innovation in the personal care industry Come and learn about how leading edge brands and companies are using creative minds in a mass scale approach, to help them create breakthrough and how you could apply these learnings to the Beauty & Cosmetics industry to help you create successful breakthrough innovation. Speakers: Mário Braz de Matos, Co-Founder, Flying Fish Lab - the Open Innovation Consultancy Joël Céré, Co-Founder, Flying Fish Lab - the Open Innovation Consultancy

  Day 2

  11:00 - 11:45

  Skincare in Asia Pacific: Key trends and opportunities Euromonitor International will uncover key drivers behind Asia’s dominant position in the world’s skin care industry, discussing regional trends, opportunities and the future outlook. Speaker: Sunny Um, Research Analyst, Euromonitor International

  12:00 - 12:45

  Textures & sensories - When emotions & experiences meet efficacy in Asian markets From watery skincare to auto-foaming masks, from oil in mousse cleansers or moisturizers to transforming powders or encapsulations…, new textures promote emotion and experience but also innovative application ways and of course new packagings. Discover with Florence Bernardin from Information & Inspiration trend agencythe key trend and latest textures from Asia that match consumer's evolution. Speaker: Florence Bernardin, Founder, Information & Inspiration

  13:00 - 13:45

  Spotlight on facial masks The multitude of facial masks in the market today is massive and shows no signs of slowing down. Join Mintel as we deep dive into the facial mask landscape to identify the trends and opportunities in Asia. Speaker: Sharon Kwek, Senior Innovation & Insights Analyst, Beauty & Personal Care, Southeast Asia Region, Mintel

  14:00 - 14:45

  Consumer trends in Europe for natural fragrances & aromatherapy Natural Fragrances and Aromatherapy has never been more popular. In this presentation, you will find out what are the key trends for European Consumers including: natural scent trends, how to make an impact in a sturated market etc. Speaker: Jo Chidley, Founder, Beauty Kitchen

  15:00 - 15:45

  Unlocking the power of influencer marketing for your brand In this talk, Khyathi will highlight some of the most common influencer marketing mistakes that marketers make and share best practices to create a successful influencer marketing strategy. Speaker: Khyathi Nirmal Kumar, Digital Marketer

  16:00 - 16:45

  Haircare trends in Southeast Asia Trend Forecaster Nicole Fall will discuss changing needs from consumers, how anti-pollution products are gaining traction, the region’s unique environmental challenges such as heat and humidity that offer inspiration for new category development as well as analysis on consumer insights on what issues consumers face when purchasing hair care products in SEA. Speaker: Nicole Fall, Founder, Asian Consumer Intelligence

  17:00 - 17:45

  The upcoming global personal care active ingredients and products High awareness among consumers, a growing middle class in the developing nations of Asia-Pacific, an aging population in the West, and new markets such as men’s grooming, Halal Beauty, and bio-based skin care have created a wide range of opportunities for personal care active ingredient manufacturers. This presentation will cover the megatrends that impact the personal care industry, the unmet needs of consumers and the regional hotspots for growth Speaker: Rubyni Karun, Director within the Advisory Practice, Frost & Sullivan

  Day 3

  11:00 - 11:45

  DIY & customization - Market evolution from West & East From customisation to product hacking, from DIY  kitchen beauty to fresh cosmetics, markets from all over the worlds are facing new customer’s expectations with new proposals. Florence Bernardin from Information & Inspiration trend agency will present & decipher the key trends and latest launches from both sides of the world. Speaker: Florence Bernardin, Founder, Information & Inspiration

  12:00 - 12:45

  Blending and formulating with essential oils Essential oils are complexes of multiple aroma chemicals, and they must be selected and blended carefully to suit different formulation types and consumer markets. How can you make the right selections for a lasting blend? Attend this presentation to find out how to formulate with essential oils in your future developments. Speaker: Belinda Carli, Director, Institute of Personal Care Science

  13:00 - 13:45

  What natural really means in Asia Trend Forecaster Nicole Fall decodes what consumers seek from a natural personal care and beauty brand, how natural’s definition has changed when it comes to obtaining a particular look and analysing key brands in Asia with regards to appealing to consumers in this rapidly growing category. Speaker: Nicole Fall, Founder, Asian Consumer Intelligence

  14:00 - 14:45

  EU Cosmetic Regulation 1223/2009 and the role of Responsible Person (RP) Attend this presentation to get more understanding of the EU cosmetic regulations and the regulatory requirements on placing cosmetic products into EU market. Speaker: Lin Yang, Toxicologist, Delphic HSE Solutions (HK) Limited

  15:00 - 15:45

  Regulations for cosmetics products and ingredients in China Attend this presentation to learn more about the Chinese cosmetics regulations: new cosmetic ingredients registration, technical safety standards, regulatory requirements etc. Speaker: April Guo, Cosmetics Regulatory Affairs Manager, CIRS

  16:00 - 16:45

  EU REACH 2018 deadline is close – Act now! This Q&A session will help you gain a better understanding of EU REACH: business opportunity, registration deadline, case studies, EU regulations in Classification and many more... Speaker: Jani Määttä, CEO & Co-Founder, Chementors Ltd