Marketing Trends & Regulations

• Marketing Trends and Regulations

  Get insight into the latest industry trends, facts, figures, market analysis and research data, as well as the latest regulatory changes affecting personal care manufacturing.

  Take a look at the 2018 programme to see what you can expect from the 2019 edition. The 2019 schedule will be available in summer.

  2018 Marketing Trends Presentations

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• Day 1

  11:00 - 11:45

  Beauty from within: health and wellness mix in skincare Rapid urbanisation and overwhelming digital surroundings in Asia constantly expose consumers to physical and mental stress, increasing risks of accelerated skin ageing and immune system breakdown. Euromonitor will discuss consumer demands behind skin care sales in Asia and industry players’ initiatives for health and beauty mix catering to increasing consumer desire for holistic beauty. Speaker: Sunny Um, Research Analyst, Euromonitor International

  12:00 - 12:45

  Spotlight on haircare actives The haircare sector represents a highly dynamic space for growth as consumer demand is continuously evolving towards high performance, yet value for money products and customized solutions creating opportunities for manufacturers. Key themes explored in this session include formulations, the emergence of individualism and the demand for efficiency in the category. Speaker: Sumit Chopra, Director Research Analysis, GlobalData

  13:00 - 13:45

  How formulators embrace the natural trend in Asia and across the globe Demand for natural ingredients-based personal care products is growing across the globe, including in Asia. However, in Asia, growth is also driven by the local tastes and culture of the place. This presentation will focus on these trends, how they are influencing ingredients usage in personal care products in Asia, and how ingredients manufacturers are responding to this heightened demand. Speaker: Kunal Mahajan, Project Manager, Kline

  14:00 - 14:45

  Developing beauty in a world of emotions Join Mintel to see, touch and feel the latest and most innovative beauty products that are not only meeting the beauty needs of consumers, but are also enhancing their moods through all senses. Come and identify the opportunities in this unique space, and develop your brand’s beauty emotions and language. Speaker: Sharon Kwek, Senior Innovation & Insights Analyst, Beauty & Personal Care, Southeast Asia Region, Mintel

  15:00 - 15:45

  5 big changes in social media and how to leverage them With the shift in online cultures across all demographics and sweeping algorithms changes it can make you feel like Social Media is too much of an unknown to see any consistent ROI in the cosmetics industry. This talk aims to bring light to all the major changes in the social online environment and give you actionable steps to leverage and improve your social media presence. Speaker: Carl Heaton, Founder & Instructor, Web Courses Bangkok

  16:00 - 16:45

  Differentiating the new alphabet of Asian beauty This presentation will focus on providing key insight to the similarities and differences between nascent C-Beauty and its Northeast Asian  competition, along with consumer perceptions on the quality and efficacy of these personal care products and typical marketing used to sell skincare and colour cosmetics to consumers in a region dominated by Japanese and Korean brands. Speaker: Nicole Fall, Founder, Asian Consumer Intelligence

  17:00 - 17:45

  How to make compliant claims with impact How can you make your brand stand out in a crowded market AND ensure claims compliance? This presentation will take a look at the categories of claims and evidence needed to support them, as well as some of the commonly used claims that shouldn’t be used, and what should be said instead. Speaker: Belinda Carli, Director, Institute of Personal Care Science

  Day 2

  11:00 - 11:45

  Spotlight on hydration Over the years, product innovations which deliver hydration has gone beyond just water to new ingredients, textures and formats as well as highlighting the different facets of skin health as a result of boosted hydration. Join Mintel as we take a deep dive into this largely discussed beauty claim and identify the trends and opportunities for Asia. Speaker: Suddhanya Yupho, Insight Analyst, Mintel

  12:00 - 12:45

  Natural and organic products: the formulation and preservative challenges your chemist faces How can a formulator ensure: beautifully light skin feel and pleasing sensory aspects? Unique and stable aromas? Robust preservative selection? Commercially required performance? Unique marketing claims? Attend this presentation to get a better understanding, and examples of the challenges your chemist faces and how you can work together to resolve them! Speaker: Belinda Carli, Director, Institute of Personal Care Science

  13:00 - 13:45

  Cosmetics market opportunities in Asia Cosmetics sector in Asia represents a highly dynamic landscape for innovation as consumers place greater importance on beauty and grooming. During this session, GlobalData present analysis on the new emerging countries within ASIA (including Indonesia and Philippines), covering trends and innovation analysis. Speaker: Sumit Chopra, Director Research Analysis, GlobalData

  14:00 - 14:45

  Premiumisation, gender fluidity and active ageing in colour cosmetics With middle class expansion & retreat, social media evolution and ageing population in Asia, stereotypes are being broken and consumer expansion is happening in colour cosmetics. Euromonitor will discuss global key trends in colour cosmetics – premiumisation, gender fluidity and active ageing – and examine where Asia consumers stands in these trends, explaining “why” by zooming into Euromonitor’s Beauty Survey. Speaker: Sunny Um, Research Analyst, Euromonitor International

  15:00 - 15:45

  Finding new shoppers in Asia Ashley Kang will highlight the changes in consumer lifestyles that are noticeable globally as well as in South East Asia, in order to unlock some of the future opportunities you could "ride" to win the market. Speaker: Ashley Kang, Director, Kantar Worldpanel

  15:55 - 17:55

  Regulatory updates from ASEAN, China and EU The regulatory landscape is changing all the time. Ingredients and products must meet the regulations in the country where they are sold. China with 1.2 billion persons, ASEAN with 560 million and the EU with 500 million constitute the most populated markets. Dr Alain Khaiat, Chairman of the ASEAN Cosmetic Association, Ms. Marylene Zhan, International Business Manager with REACH24H, and Dr Annelie Struessman, Technical Regulatory Director, CONUSBAT, experts in the regulatory field will update you on the regulations in these markets. Speakers: Dr. Alain Khaiat, Chairman, ASEAN Cosmetic Association Dr. Annelie Struessmann, Technical Regulatory Director, CONUSBAT Regulatory Services Marylene Zhan, Regulation Compliance Specialist, Reach24h Consulting Group China

  Day 3

  11:00 - 11:45

  Spotlight on sensory enhancers In this presentation, Amanda will highlight how the trend for formulations that incorporate heightened sensorial attributes has become increasingly crucial in giving consumers the stand-out element they are looking for, in a sea of product choices. This spotlight will highlight some of the leading technologies and ingredients that are designed to enhance products. Speaker: Amanda Lim, Editor, Cosmetics Design Asia

  12:00 - 13:15

  Natural ingredients: the ISO standard and the Nagoya Protocol Is the ingredient natural or derived natural? The new ISO 16128 standard helps you answer this question. Developed to promote transparency the ISO standard can be used for self-determination of the natural or organic indices of ingredients and products. Listen to Dr Alain Khaiat, Chairman of ISO Technical Committee on Cosmetics. The Nagoya Protocol has been signed and adopted by 107 parties. What are the implications on the use of natural resources? What needs to be done to ensure compliance? Dr Varma, Indian government expert on the topic, will explain the requirements. Speakers: Dr. Alain Khaiat, Chairman, ASEAN Cosmetic Association Dr. R V Varma, Indian Government Expert - Nagoya Protocol

  13:30 - 14:15

  Innovative anti-ageing ingredients and formulations Nowadays, a number of innovative anti-ageing ingredients studied in deeper molecular mechanisms aiming at effective alleviation of signs of ageing skin have been introduced in the market. In addition to efficacious active ingredients, formulations from them should also be focused on those that offer innovative concept and appearance with attractive perception and function. This presentation will be beneficial for researchers, formulators and innovators as well as marketers who work on cosmetic associate jobs. Speaker: Malyn Ungsurungsie, Technical Director, S&J International Enterprises PCL

  14:30 - 15:15

  Designing high quality skincare, the natural way The natural and organic skincare category is growing fast and to be competitive and successful in this space we need to gain the knowledge and experience of how to design innovative on trend skincare products the natural way. Learn about what your customer wants and expects from natural products, the different types of natural and organic products, and who is doing it well. Speaker: Stacey Fraser, Concept Development and Innovator, NATURE'S BLUEPRINT CONSULTANCY SERVICES

  15:30 - 16:15

  East meet West - Innovative technique to upgrade the story telling of beauty brands During this interactive presentation, Louis Houdart will discuss how brands have taken different narrative approach to talk about Asia, to Western or Asian consumers Different cases studies of beauty and cosmetic brands will be discussed: brand identity, application to its packaging, communication tools. Speaker: Louis Houdart, Founder and Managing Partner, CREATIVE CAPITAL CHINA