Contributor Profile

Mário Braz De Matos

Job TitleControlled Disruption Co-Creator & Practitioner

Company NameInnovation Catalyst & Challenger Brands Evangelist


Controlled Disruption Co-Creator & Practitioner. Innovation Catalyst & Challenger Brands Evangelist Mário is a curious mind with over a decade of client side work with Unilever and Nokia across developed and emerging markets, having worked various local and central roles, including Innovation Centers. Among the many roles he held, he managed a 6 Billion USD business where he was Regional Head of Activation, Youth Marketing & Digital Marketing across 69 countries with the youngest population in the world. He left the corporate world to pursue an entrepreneurial career where he’s been helping Multinationals (and Challengers) disrupt their markets and accelerate growth. Having worked in over 30 countries, he’s spent over a decade based in Singapore and working across all kinds of global and regional client projects.

Conference Sessions

  • Disrupting the beauty landscape – the role of Gen Z and Millenials

    Tuesday15:00 - 15:4503 Nov 2020
    Marketing Trends & Regulation

    The category conventions that sustained decades of growth and expansion in the beauty and personal care category are being severely challenged, disrupted, by a ...

    • Language: English

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