Contributor Profile

Michelle Bower

Job TitleAssociate Director, Creative Strategy

Company NameDalziel & Pow

About

Michelle helps global brands define their next chapter of business growth through insights, strategy and ideas, having worked with prominent clients including Molton Brown, Dermalogica, L’Oreal, Amorepacific and John Lewis & Partners. In between hosting lively client workshops and conducting stakeholder interviews with everyone from the board to the shop floor, Michelle can be found connecting the dots between customer insights and brand opportunities.

Conference Sessions

  • Beyond the perfume bottle: re-thinking the role of fragrance in customers’ lives

    Wednesday14:00 - 14:4504 Nov 2020
    Marketing Trends & Regulation

    Harness the power of scent in a contactless world. From reassuringly hygienic to brand signature scents and full-blown sensory hedonism, we’ll be exploring the ...

    • Language: English

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