The rise of indie brands and the impact on Asia

The rise of indie brands and the impact on Asia

31 Oct 2017, 11:00 - 11:45

Marketing Trends & Regulations Theatre

Language:
English

In the fast-paced world of beauty where consumers are craving for brand authenticity and heritage, the ability of indie brands to connect with consumers on a personal level has helped them to gain influence and succeed. Indie brands are emerging around the world, inspiring homegrown brands within Asia to pave their ways into the global scenes.

Mintel looks into the key indie brands actively playing out in the beauty space, what the key takeaways are and the impact it will have on Asia.

 

Contributors

  • Sharon Kwek

    Speaker

    Senior Innovation & Insights Analyst, Beauty & Personal Care, Southeast Asia Region

    Mintel

    Sharon brings eight years of experience in the FMCG industry, helping manufacturers, retailers and brand owners to develop their beauty businesses in...

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