Improve customer experience (CX) through chatbots and mobile chat apps

Improve customer experience (CX) through chatbots and mobile chat apps

31 Oct 2017, 13:00 - 13:45

Marketing Trends & Regulations Theatre


The core essence of digital transformation is to leverage technology, processes, people & culture to improve the customer experience across their entire journey. This is especially true in businesses like cosmetics & skin care that have both online & offline retail presence. In Asia, where a generation has skipped the desktop experience and is known to bemobile first, chatbots and mobile chat-apps like WeChat, LINE, Whatsapp, Kakao are  evolutionizing how brands can create awareness, drive engagement and consideration, facilitate transactions and payments as well as provide customer service. 

In this 45 minute session, Prantik will share a framework supported by regional and global case studies that you can refer to holistically embrace and integrate mobile to improve your customer's experience and drive profitable growth in your business.



  • Prantik Mazumdar


    Managing Partner

    Happy Marketer

    For more than 10 years, Prantik has led a successful digital consulting firm, trained and advised more than 500 enterprises in the Asia Pacific...

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