Textures & sensories - When emotions & experiences meet efficacy in Asian markets

Textures & sensories - When emotions & experiences meet efficacy in Asian markets

01 Nov 2017, 12:00 - 12:45

Marketing Trends & Regulations Theatre


Asian cosmetics not only promote specific beauty claims & routine, but also emphasize very different textures and experiences for the highest customer’s benefits.

From watery skincare to auto-foaming masks, from oil in mousse cleansers or moisturizers to transforming powders or encapsulations…, new textures promote emotion and experience but also innovative application ways and of course new packagings.

Layering, splashing, blending, mixing, customizing, instant gratification… all these trendy qualities/possibilities are promoted through amazing new products developments from Korea, Japan, China.

Florence Bernardin from Information & Inspiration trend agency will present & decipher the key trends and latest textures from Asia that match consumer’s evolution. Discover some of the most representative and disruptive textures during this presentation and feel what might impact the international market next. 



  • Florence Bernardin



    Information & Inspiration

    Florence Bernardin founded Information et Inspiration in 2003 a Franco-Asian team of experts entirely dedicated to monitor and follow Asian cosmetics...

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