DIY & customization - Market evolution from West & East

DIY & customization - Market evolution from West & East

02 Nov 2017, 11:00 - 11:45

Marketing Trends & Regulations Theatre


From customisation to product hacking, from DIY  kitchen beauty to fresh cosmetics, markets from all over the worlds are facing new customer’s expectations with new proposals.

From Asia to Occident, skincare, hair care and makeup are under complete revolution thanks to the new directions driven by the quest of minimum ingredients, skin feeding with super-foods but also millennial consumer’s interest for mixing, transforming and creating their own beauty approaches that they will finally share online.

Where are the markets moving to? How are the brands creating new products and new beauty approaches? What’s happening in East versus West ? What are the common points and differences?... Florence Bernardin from Information & Inspiration trend agency will present & decipher the key trends and latest launches from both sides of the world.



  • Florence Bernardin



    Information & Inspiration

    Florence Bernardin founded Information et Inspiration in 2003 a Franco-Asian team of experts entirely dedicated to monitor and follow Asian cosmetics...

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