What natural really means in Asia

What natural really means in Asia

02 Nov 2017, 13:00 - 13:45

Marketing Trends & Regulations Theatre


The definition of natural cosmetics and even what constitutes a natural look in Asia can be in opposition to European and North American opinions.

Trend Forecaster Nicole Fall decodes the Asian definition to natural and taps into recent consumer and expert research in Seoul, Singapore and Bangkok to uncover what’s next in the category. Particular emphasis will be applied to what consumers seek from a natural personal care and beauty brand, how natural’s definition has changed when it comes to obtaining a particular look and analysing key brands in Asia with regards to appealing to consumers in this rapidly growing category.



  • Nicole Fall



    Asian Consumer Intelligence

    Nicole Fall is founder of Asian Consumer Intelligence, an innovation consultancy specialised in strategic research and trend forecasting focused on...

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