Maximizing efficacy from your whitening, sunscreen and anti-pollution formulations

Maximizing efficacy from your whitening, sunscreen and anti-pollution formulations

31 Oct 2017, 12:00 - 12:45

Marketing Trends & Regulations Theatre

Language:
English

Anti-pollution and whitening are 2 of the most popular cosmeceutical product types in Asia, which means there is loads of competition in this space. Yet, many consumers are still looking for their ‘ideal’ performing product. Sunscreen efficacy can assist with product performance, and is itself another popular product category that continues to grow. This presentation will look at:

  • Issues with each of these formulation types
  • How to make your product stand out in a crowded marketplace
  • How to boost the efficacy of products making these claims

 

Attend this presentation to find out how to overcome the formulating issues, competition and efficacy challenges that are faced with these very important and popular product categories.

 

Contributors

  • Belinda Carli

    Speaker

    Director

    Institute of Personal Care Science

    Belinda is the Director of Institute of Personal Care Science, leaders in on-line Internationally Recognised Training for Cosmetic Formulation and...

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