Consumer trends in Europe for natural fragrances & aromatherapy

Consumer trends in Europe for natural fragrances & aromatherapy

01 Nov 2017, 14:00 - 14:45

Marketing Trends & Regulations Theatre


Beauty products from Mintel Natural and Organic Toiletries are reporting a 24% compound annual sales growth rate over the past 4 years and Natural Fragrances & Aromatherapy are showing similar stellar growth, significantly outpacing the 2.7% growth for the total beauty category. Natural Fragrances and Aromatherapy has never been more popular.

In this presentation, you will find out what are the key trends for European Consumers including:

Overview of European consumer market trends:

  • The blurring of the lines between health & beauty driving the movement towards natural fragrances and aromatherapy.
  • Scent trends, single note vs complex blends and the growing availability of natural alternatives.
  • Adapting to emerging fragrance trends and keeping up-to-date with new product developments is key for any successful natural and organic manufacturer or retailer. So how do you keep ahead?
  • How to make an impact in a saturated market – case study on Beauty Kitchen



  • Jo Chidley



    Beauty Kitchen

    Jo Chidley is the ‘Flounder’ of Beauty Kitchen which creates natural, effective beauty products. Jo is a Chemist, Herbal Botanist, beekeeper and...

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