Advanced haircare - Genadvance™

Advanced haircare - Genadvance™

30 Oct 2018, 16:15 - 17:15

Formulation Lab
Language:
English

Hair is the natural crown of beauty – yet not an easy one to wear. While most of its splendidness derives from its complex and fascinating structure, it is also that hyper-fine constitution that amplifies its vulnerability. And the world that surrounds us is turning things even more complicated. Heat, cold, sun, stress, wind or weather, all possible damaging factors that our hair must nevertheless face on a daily base.

With Genadvance™, Clariant now offers a solution to the problem, that due to meticulous research and a whole new scientific approach yields the potential to revolutionize the global hair care market. And since there is no hair alike, a single solution cannot exist either. This is why the Genadvance™ advanced hair care range consists of three hair conditioning ingredients each targeting different hair issues: Life for dull hair, Repair for damaged hair and Hydra for dry hair.

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Contributors

  • Luciana Rodrigues

    Speaker

    Global Application Development Manager / Global Competence Center HairCare

    Clariant

    Professional with over 20 years of experience leading teams and projects in the Applications Technical Development (R&D) area of large companies...

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