India, the emerging beauty giant

India, the emerging beauty giant

05 Nov 2019, 17:00 - 17:45

Marketing Trends Theatre

India is not only the second most populated country in the world but it also has the youngest population (approx. 600 million people under 25). India's population is increasingly connected, social-media addict and beauty conscious. 

Beauty is deeply rooted in Indian traditions, with "rituals" such as yoga, Ayurvedic remedies and ubtan face packs, bindi and khajal, hair oiling etc.

The Indian beauty market has developed in recent years with the emergence of online retailers, local indie brands focusing on Indian skin specificities and revamping Ayureda in a fashionable way, the power of social media influencers etc. 

Indian beauty latest trends include:

  • Search for cleaner and purer products
  • “Back to the roots” natural  movement
  • Growing concerns for pollution
  • Emerging awareness about sun protection
  • Strong appetite for make-up, being Bollywood glamorous inspired or natural-glowy look

Florence Bernardin from Information & Inspiration trend agency will highlight and decode the latest trends and products from India, innovative products and what will be the next inspiring direction to keep an eye on.

This presentation will give some inspirational & innovative working directions to R&D people as well as Marketing ones to be one step beyond for product development and market answers.


  • Florence Bernardin




    Florence Bernardin founded Information et Inspiration (ASIA COSME LAB) in 2003 a Franco-Asian team of experts entirely dedicated to monitor and...

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