Personalised beauty prescription

Personalised beauty prescription

03 Nov 2020, 12:00 - 12:45

Marketing Trends & Regulation
Language:
English

Customizable beauty is on the rise for creating the right fit for every person, with customers evermore dictating what they want in and out of their products.

This session will examine how brands are taking it to the next level, with the help of technology and taking lessons from personalised medicine to tailor personal care products to match each clients’ genetic makeup.

Contributors

  • Pétronille Houdart

    Artist

    Skincare Director

    Sequential Skin

    Petronille is a pharmacist, cosmetologist and an expert in product innovation and personalisation with over 11 years of experience in the industry...

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