Details - row 1 (LB)

Be clear

Keep it short and succinct: simple sentence using keywords over 2-4 lines. Avoid repeating yourself.

Use 2-4 words

Quantify your point

Use quantities – 63,000 attendees from 100 countries, 1000s of product demos using 300 ingredients.

Don’t repeat same CTAs

Add value

Focus on the benefits e.g. Create valuable partnerships or speak with technical experts.

Strong action verbs

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