Details - row 2 (LB)

Use variety in the titles

Ensure this copy is directly related to the title above, paraphrase the keywords and keep it simple for non-native tongues.

Be Direct

What is the USP?

Be specific: what types of professionals will they meet? What insight and meetings will they get that they can’t anywhere else?

Use 1st person

Think ‘So what?’

Treat your copy with the infamous ‘so what’ approach. Read each point thinking ‘so what?’ to establish if it is strong enough.

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